Amanda Schafer

About me

I’m a driven, self-motivated, creative person with a passion for writing and marketing. I graduated from one of the top journalism programs in the country at E.W. Scripps School of Journalism at Ohio University. I majored in Strategic Communications, minored in Marketing, specialized in Media, and was certified in Social Media. My experience is versatile and can be applied to careers involving writing, marketing, advertising, and public relations. I work well with others and can easily adapt to any environment. By contributing my ideas and collaborating with my peers within the same field, I will continue to learn and grow.

This personal website is a place for me to share my past and present experiences while looking to develop new ones. My professional development has continued to progress and I can’t wait to see where my next profession takes me.

Skills:

Writing
SEO
Marketing
Communications
Social Media

Tools:

Google Analytics
Google Search Console
Google Ads
BrightEdge
Asana
Brandfolder
Moz
Microsoft Office
Canva

Work EXPERIENCE

National Vision Inc. / Former Digital Marketing Specialist — Current Marketing Coordinator

Columbus, OH

March 2020 - Present

I am the copywriter for multiple websites and social media channels (mostly Discount Glasses and Discount Contacts). I wrote and helped plan all of the content with the Content Manager and Marketing Manager. However, as of almost a year ago ago, I have gained complete control over the content development. Not only do I plan and write all of the articles, I also manage the other roles involved in the process and track how they perform. Aside from content, the other main part of my job is search engine optimization (SEO). I initiate and implement all of the SEO initiatives to grow our overall sales from organic search. With my recent promotion as Marketing Coordinator, I am responsible for organzing and planning campaigns within the marketing team as well.

Tomorrow’s World Today / Production Coordinator

Pittsburgh, PA

July 2019 - March 2020

I worked for the Emmy-nominated, national television show Tomorrow’s World Today on Discovery’s Science Channel. I conducted research for the upcoming episodes on Season 3 to produce storylines revolved around technology, innovation, and sustainability. I spoke directly with high-profile Fortune 100 and Fortune 500 companies to potentially be featured on the show. I was also the Executive Assistant to the Executive Producer, Senior Producer and EVP of Programming.

*I was given a raise after my first week for booking appointments with 30 potential partners—the goal was only 15 and had yet to be reached.

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Hubshout / Freelance SEO Writer

November 2019 - May 2020

I wrote articles and blogs on a variety of topics for multiple clients to improve their SEO.

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Ohio University Housing & Residence Life / Housing Ambassador

Athens, OH

August 2016 - May 2019

I represented Ohio University Housing for three out of my four years there. I conducted tours of the residence halls for potential students and families during campus events. I also worked the main information desk at the Living Learning Center and Jefferson residence hall. I assisted current students and coordinated campus activities. I learned about and improved on my leadership, mentorship, diversity and inclusion, and public speaking skills.

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STOREXPRESS / Marketing Intern

Pittsburgh, PA

June 2018 - August 2018

I worked for STORExpress to help them digitally stand out from other large storage competitors. While writing numerous blogs on Wordpress of around 1,500 words or more, I included a variety of terms to improve SEO. To improve it further, I edited and added on to every pillar page on their website. I created and designed CRM letters and email blasts. I attended car shows and visited local businesses performing outside marketing. I worked directly under the Marketing Coordinator and President, completing all tasks asked of me.

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Seat Giant Inc. / Social Media Marketing Intern

Columbus, OH (remote)

December 2017 - May 2018

I worked remotely for Seat Giant Inc. to grow their brand awareness and sell tickets on their website. I created a Facebook, Instagram, and Twitter account to promote events for their Columbus, Ohio region. I designed content and regularly posted on all three platforms.

*I won a competition against all of the other regions including US and Canada for most followers gained within one month.

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Club & Seminar Experience

Falls Communications / Agency Boot Camp Attendee

Cleveland, OH

January 4, 2019

I was invited to attend Falls Communication’s Agency Boot Camp. It was an immersive day of learning, brainstorming and networking. Our project at the end of the day was to create a marketing strategy for their client Lyft to convert users from their competitor Uber at Ohio State University’s campus.

*My group was voted best campaign based off the idea I created.

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1804 Communications, ImPRessions / Creative Team Associate

Athens, OH

January 2017 - April 2018

As part of this organization at Ohio University, I worked with other team associates to serve local clients. We created campaigns, improved their media platforms, and executed their marketing plans. I wrote press releases, designed flyers, planned social media posts and performed outside marketing. ImPRessions merged with magazine to become 1804 Communications in August 2017.